Milhas e Meridianos

Marketing you can navigate by.

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Lisbon 9:41am 12 March 2026
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MERIDIANOS
Marketing for people who already have a job

You're running the business all day and trying to work out Google Ads at midnight.

Ads, SEO, your website, and the tracking that proves what any of it did — handled by one team, so it stops being your problem at 11pm.

No lock-in Your accounts, in your name Reported in euros
Free, no obligation, no lock-in. We'll tell you honestly if we're not the right fit.
1
of 3
Set
We install the scoreboard before we start playing.
We work in
  • Google Ads
  • Meta
  • GA4
  • Search Console
  • Tag Manager
  • Looker Studio
  • LinkedIn
  • TikTok
Lisbon, working worldwide Set, Run, Report Scroll to explore
The problem
Miles and meridians: distance travelled, and the coordinates that tell you where you are.

You already know what you should be doing.

  • There's a Google Ads account running. You're fairly sure it's spending. You're less sure it's working.
  • Someone built your website three years ago and has since stopped replying to emails.
  • You've been told you should "do SEO." Nobody has explained what that means on a Tuesday.
  • You can see the money leaving. You can't see what it bought.
  • And there's no spare evening to sit down and work it out properly.

This isn't a discipline problem. It's a capacity and expertise problem — and both of those you can buy.

This is for you if

  • You run the business and there's no marketing person in it
  • You're already spending on marketing and want to know that it's working
  • Something already sells — you just need more of the right people finding it

This isn't for you if

  • You're looking for the cheapest option. We won't be it.
  • You want to hand it over and never discuss it again. We need about an hour of you a month.
  • You don't yet have an offer that sells to someone. Marketing multiplies; it doesn't create.
What we do

Four things, done properly.

  • Tracking and measurement

    Proof of what every euro did.

    Tracking set up properly — conversions, attribution, the lot — so every decision after this one is based on evidence rather than a feeling.

    Conversions Attribution GA4
  • Paid advertising

    Ads that pay for themselves.

    Google and Meta first, because that's where most of the money should go. LinkedIn, TikTok, Pinterest, X and Reddit where they genuinely fit your market — not because they're on a list.

    Google Meta Where it fits
  • Search

    Found on Google without paying for every click.

    SEO that compounds, instead of stopping the day the budget does.

    Technical Content Local
  • Websites

    A website built to sell, not just to exist.

    Because paid traffic to a bad site is an expensive way to lose people.

    Build Rebuild Conversion
Set

We start by finding out exactly where you are. We audit the ads, the site, your search visibility and your tracking, and give you the findings in writing — what's working, what's leaking, what's missing. Then we fix the foundations: tracking first, then the site. We install the scoreboard before we start playing.

Run

Ads and SEO running month to month, managed by the people who planned them. Adjusted on what the numbers say, not on a calendar.

Report

One report and one call a month, in plain language: what we spent, what it earned, what we're changing next. That's the whole demand on your time.

How we think

Four things we don't compromise on.

  • We measure before we spend.

    No campaign goes live until tracking is in place. If we can't prove what something did, we don't consider it done.

  • Your accounts belong to you.

    Every ad account, every analytics property, every login is in your name — and advertising budget is paid by you, directly to the platform, on your own account. It's in our contract, not just on our website.

  • We report in euros, not impressions.

    You'll never get a deck full of reach figures. You'll get what we spent, what it earned, and what we're changing next month.

  • You're never locked in.

    No minimum term and no notice period. End it in writing whenever you like and we hand back every account, file and access within ten working days. We'd rather keep clients because the numbers are good.

The terms, in numbers

No minimum term. No notice period. It's in the contract, not just on the website.

  • 0
    Working days to hand back every account, file and access, if you leave
  • 0
    Hour of your time a month, for the report call
  • 0
    Working days to a reply, with a proposal or an honest no
  • 0%
    Of your ad accounts, analytics and logins, in your name
Questions people ask

The things worth asking before you hire anyone.

  • Yes. The audit and the proposal cost you nothing and commit you to nothing. If we don't think we can help, we'll say so — it's a faster answer for both of us.

  • No. There's no minimum term and no notice period. You can end it in writing at any time; the month in progress is payable and that's it.

  • The people who planned it. You won't be sold by one person and delivered by another.

  • Yes, all of it. Ad accounts, analytics, logins — all in your name. Advertising budget is paid by you directly to the platform, so nothing sits behind us. If you leave, everything is handed back within ten working days.

  • No. Ad spend, software subscriptions, domains and similar third-party costs are paid by you, directly, on your own accounts. Our fee is for the work.

  • About an hour a month for the report call, plus replying to approval requests within five working days. That's the deal — we handle the rest.

  • No, and be wary of anyone who does. Results depend on algorithms, competitors, seasonality and your market — none of which anyone controls. What we can guarantee is that you'll always be able to see exactly what was done and what it produced.

  • You fill in a short onboarding form and tick a box confirming you've read our services agreement. There's nothing to print and nothing to sign. Work begins once the first invoice is paid.

Milhas e Meridianos
Lisbon9:41am /
Free audit and proposal

Six questions, then we'll take a look.

No obligation, no lock-in.

That's with us

We'll reply within two working days with either a proposal or an honest no.